My research focuses on understanding the diffusion of technologies in organizations and society by focusing on various aspects of technology implementations in a variety of settings ranging from organizations in the US to organizations in India to consumers in China to rural citizens in India. For over a decade, I have worked with several companies and government agencies in different capacities ranging from a systems engineer to a special consultant to the Vice-President, and conducted scientific studies of real world phenomena. The total sponsorship of my research has been about $10M, including funding from government agencies, such as the NSF and DOT. My work has appeared in leading journals in human-computer interaction, information systems, organizational behavior, psychology, marketing, medical informatics, and operations management journals including Management Science, MIS Quarterly (MISQ), Information Systems Research (ISR),Organizational Behavior and Human Decision Processes (OBHDP), Journal of Marketing, Personnel Psychology, Production and Operations Management (POM), Journal of the American Medical Informatics Association, Decision Sciences Journal (DSJ), and International Journal of Human-Computer Studies.


I have several current projects underway, many of which are in collaboration with my past and present doctoral students. The description below provides a brief overview of the settings for my work.