CONDUCTING MIXED-METHODS RESEARCH

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Road to Success provides guidance and tools to help PhD students and junior faculty members successfully navigate and mature through the various stages of an academic career. Senior faculty members can use this book as a source of ideas to advise their PhD students and junior colleagues. This book presents knowledge that is seldom imparted in PhD programs and organizes the same as advice and tools related to achieving success at research, teaching and service, all while maintaining work-life balance. The advice and tools provided are based on years of experience of the author and guest contributors, who have successfully navigated many of the same challenges and mentored many PhD students and junior faculty members. This book is suitable both for those who seek careers in research universities or universities that promote greater balance across research, teaching and service.

From Classical Social Sciences to the Age of Big Data and Analytics

A comprehensive and practical guide for social scientists seeking to use both quantitative and qualitative methods in their research.
Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of "mixed-methods" research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively.
In thirteen chapters, Conducting Mixed-Methods Research takes readers through the research process, from defining research questions to writing articles using a mixed-methods approach. For those who are well trained in either qualitative or quantitative methods, the book shows them how to think about the purposes of mixed-methods research, design mixed-methods studies, and develop meta-inferences by integrating findings from both methods. Throughout, the discussion is grounded in examples taken from published research, carefully chosen to highlight best practices, thus opening a window in a broad body of mixed-methods research applications.

1st edition: 2023—VT Publishing

PRESENTATIONS RELATED TO THIS BOOK

Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

  • International Federation for Information Processing Working Group 8.6, Indian Institute of Management, Nagpur (Dec 2023)
  • Association of Information Systems India & Indian Institute of Management, Trichy, India (Dec 2021)
  • University of Oulu, Oulu, Finland (Mar 2015)
  • Chinese University of Geosciences, Wuhan, China (May 2014)
  • See also various mixed-methods research workshops offered & course taught at VT