Ruba is an Assistant Professor of Business Administration at the Katz School. Before joining Katz, Ruba was a Doctoral Academy fellow, as well as a research and teaching assistant at the Sam M. Walton College of Business. She earned thesis track master’s degree in information systems (University of Nebraska) and international business. Her research interests include ICT implementations in organizations, usability, and healthcare IT, with special emphasis on patient-centered e-health and analytics. Her work has been published in leading journals in information systems and human-computer interaction, such as MIS Quarterly and the International Journal of Human-Computer Studies.