Social networks have received a great deal of attention in the trade press. Many believe social networks are one of the most significant drivers of human behavior. Dr. Tracy Sykes, a faculty member at the Australian National University, and my former student, is leading the work in this stream. For some time now, we have been studying social networks in organizations implementing and deploying technology. Our first paper in this stream, co-authored with Dr. Sanjay Gosain, appeared in MIS Quarterly in June 2009. The paper focuses on how network centrality and network density contribute to our understanding of new information system use above and beyond what is explained by the traditional individual-level models, such as TAM. Work is ongoing on several different papers that leverage concepts and ideas related to social networks and their effects on employee adoption and use of technology.

A key published/accepted paper in this area:

For full text access to papers (for non-commercial use only), please email me at vvenkatesh@vvenkatesh.us. A list of my published papers is available.