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I have been involved in developing and extending the most widely-used theoretical models and frameworks on individual-level technology acceptance and use, with the collection of the papers being cited being cited several thousand times and being among the most cited papers published in various journals. The two most current models are the technology acceptance model 3 (TAM3) and the unified theory of acceptance and use of technology (UTAUT). Fred Davis and Mike Morris are the key collaborators on this work. The UTAUT paper, coauthored with Mike Morris, Gordon Davis and Fred Davis, published in MIS Quarterly in 2003 is widely cited. UTAUT distills eight different models into 4 key predictors of technology adoption and incorporates 4 key contingencies that moderate the various relationships. Prior to this, Fred Davis and I published a paper on TAM 2 in Management Science in 2000 that extended TAM by examining the role of social influences and the determinants of perceived usefulness. Also, I published two related papers, building on the original TAM, in Information Systems Research in 2000 and Decision Sciences in 1996 that present the determinants of ease of use. The most recent paper presents TAM 3, the 3rd version of the technology acceptance model (TAM) that appeared in Decision Sciences.

These papers are among the most cited papers ever published in the respective journals: Venaktesh and Davis (1996) and Venkatesh (2000) on the determinants of ease of use are the 1st and 2nd most cited papers published in Decision Sciences and Information Systems Research respectively; Venkatesh et al. (2003), the UTAUT paper, is the 2nd most cited paper published in MIS Quarterly; and Venkatesh and Davis (2000), the TAM 2 paper is the 5th most cited paper published in Management Science. Fred Davis' 1989 Management Science and his 1989 MIS Quarterly paper are the most cited papers published in the respective journals.

In addition to fundamental contributions to the models, there are other important recently completed and ongoing. For example, a recent paper that appear in MIS Quarterly aimed at furthering our understanding of the key dependent variable of technology use. Another ongoing project challenges the assumptions of linearity in the various models.

An overview of the three major published theoretical models is shown here. The key published/accepted papers that present fundamental theoretical models and related findings are listed below:

1. Venkatesh, V., Brown, S.A., Maruping, L.M., and Bala, H. “Predicting Different Conceptualizations of System Use: The Competing Roles of Behavioral Intention, Facilitating Conditions, and Behavioral Expectation,” MIS Quarterly, 32, 2008, 483-502. [Abstract]

2. Venkatesh, V., and Bala, H. “Technology Acceptance Model 3 and a Research Agenda on Interventions, Decision Sciences, 39, 2008, 273-315. [Abstract]

3. Brown, S.A., Venkatesh, V., Kuruzovich, J.N., and Massey, A.P. “Expectation Confirmation: An Examination of Three Competing Models,” Organizational Behavior and Human Decision Processes, 105, 2008, 52-66. [Abstract]

4. Venkatesh, V., Maruping, L.M., and Brown, S.A. “Role of Time in Self-prediction of Behavior,” Organizational Behavior and Human Decision Processes, 100, 2006, 160-176. [Abstract]

5. Venkatesh, V., Morris, M.G., Davis, F.D., and Davis, G.B. “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly, 27, 2003, 425-478. [Abstract]

6. Venkatesh, V. "Determinants of Perceived Ease of Use: Integrating Perceived Behavioral Control, Computer Anxiety and Enjoyment into the Technology Acceptance Model," Information Systems Research, 11, 2000, 342-365. [Abstract]

7. Venkatesh, V. and Davis, F.D. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, 46, 2000, 186-204. [Abstract]

8. Venkatesh, V. and Davis, F.D. "A Model of the Antecedents of Perceived Ease of Use: Development and Test," Decision Sciences, 27, 1996, 451-481. [Abstract]

9. Davis, F.D. and Venkatesh, V. "A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model: Three Experiments," International Journal of Human-Computer Studies, 45, 1996, 19-45. [Abstract]

The original two Technology Acceptance Model (TAM) papers by Fred Davis are provided below:

1. Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, 35, 1989, 982-1003. [Abstract]

2. Davis, F. D. "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, 13, 1989. 319-340. [Abstract]

For full text access to papers (for non-commercial use only), please email me at vvenkatesh@vvenkatesh.us. A list of my published papers is available.

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