Predicting Different Conceptualizations of System Use: The Competing Roles of Behavioral Intention, Facilitating Conditions, and Behavioral Expectation

Venkatesh, V., Brown, S.A., Maruping, L.M., and Bala, H. “Predicting Different Conceptualizations of System Use: The Competing Roles of Behavioral Intention, Facilitating Conditions, and Behavioral Expectation,” MIS Quarterly (32:3), 2008, 483-502.

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Employees’ underutilization of new information systems undermines organizations’ efforts to amass the expected benefits from such systems. The two main predictors of technology use in prior research—behavioral intention and facilitating conditions—have limitations that we discuss. We introduce behavioral expectation as a predictor that addresses the limitations of behavioral intention and facilitating conditions and provides a better understanding of technology use. Use is examined in terms of its three key conceptualizations—duration, frequency, and intensity. Drawing on recent work on conceptualizations of use, we develop theoretical links between behavioral intention and behavioral expectation, and the various conceptualizations of use. We argue that the cognitions underlying behavioral intention and behavioral expectation differ and consequently, the mechanisms through which they influence different conceptualizations of use differ as well. We test the proposed model in the context of a longitudinal field study of 321 users of a new information system. The model explains 65%, 60%, and 60% of the variance in duration, frequency, and intensity of use respectively. We discuss theoretical and practical implications.
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