Going Beyond Intention: Integrating Behavioral Expectation into the Unified Theory of Acceptance and Use of Technology

Maruping, L.M., Bala, H., Venkatesh, V., and Brown, S.A. “Going Beyond Intention: Integrating Behavioral Expectation into the Unified Theory of Acceptance and Use of Technology,” Journal of the Association for Information Science and Technology (68:3), 2017, 623-637.

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Research on information technology (IT) adoption and use, one of the most mature streams of research in the information science (IS) literature, is primarily based on the intentionality framework. Behavioral intention (BI) to use an IT is considered the sole proximal determinant of IT adoption and use. Recently, researchers have discussed the limitations of BI and argued that behavioral expectation (BE) would be a better predictor of IT use. However, without a theoretical and empirical understanding of the determinants of BE, we remain limited in our comprehension of what factors promote greater IT use in organizations. Using the unified theory of acceptance and use of technology (UTAUT) as the theoretical framework, we develop a model that posits two determinants (i.e., social influence and facilitating conditions) of BE and four moderators (i.e., gender, age, experience, and voluntariness of use) of the relationship between BE and its determinants. We argue that the cognitions underlying the formation of BI and BE differ. We found strong support for the proposed model in a longitudinal field study of 321 users of a new IT. We offer theoretical and practical IT implications of our findings.
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