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Bringing Non-Adopters Along: The Challenge Facing the PC Industry

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Bringing Non-Adopters Along: The Challenge Facing the PC Industry

Brown, S.A. and Venkatesh, V. “Bringing Non-Adopters Along: The Challenge Facing the PC Industry,” Communications of the ACM (46:3), 2003, 76-80. https://doi.org/10.1145/641205.641208

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