A Model of the Antecedents of Perceived Ease of Use: Development and Test

Venkatesh, V. and Davis, F.D. “A Model of the Antecedents of Perceived Ease of Use: Development and Test,” Decision Sciences (27:3), 1996, 451-481. [in 2020, this paper was recognized as the 2nd most cited paper ever published in Decision Sciences’ 50-year history]

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The Technology Acceptance Model (TAM) has been widely used to predict user acceptance and use based on perceived ease of use and usefulness. However, in order to design effective training interventions to improve user acceptance constructs. In this research, we focus on understanding the determinants of perceived ease of use. Data from three experiments spanning 108 subjects and six different systems supported our hypothesis that an individual’s perception of a particular system’s ease of use is anchored to her or his general computer self-efficacy at all times, and objective usability has an impact on ease of use perceptions about a specific system only after direct experience with the system. In addition to being an important research issue in user acceptance research, understanding antecedents of perceived ease of use is also important from a practical standpoint since several systems in which millions of dollars are invested are rejected because of poor user interfaces. Moreover, the actual underlying problem might be low computer self-efficacy of the target user group. In such cases, training interventions aimed at improving computer self-efficacy of users may be more effective than improved interface design for increasing user acceptance.
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