Social Networks

Social networks have received a great deal of attention in the trade press. Many believe social networks are one of the most significant drivers of human behavior. For some time now, I have been studying social networks in organizations implementing and deploying technology. My first paper in this stream is forthcoming in MIS Quarterly. My paper, with Tracy Sykes, a PhD student at the University of Arkansas, and others, focuses on how network centrality and network density contribute to our understanding of new information system use above and beyond what is explained by the traditional individual-level models, such as TAM and UTAUT. Work is ongoing on several different papers that leverages concepts and ideas related to social networks and their effects on employee adoption and use of technology.

The following paper is forthcoming:

1. Sykes, T.A., Gosain, S., and Venkatesh, V. “Model of Acceptance with Peer Support: A Social Network Perspective to Understand Individual-Level System Use,” MIS Quarterly, (forthcoming). [Abstract]

For full text access to papers (for non-commercial use only), please email me at vvenkatesh@vvenkatesh.us. A list of my published papers is available.