have been involved in developing and extending the most widely-used
theoretical models and frameworks on individual-level technology
acceptance and use, with the collection of the papers being cited
over 3,000 times. The most current of this is the
unified theory of acceptance and use of technology (UTAUT), published
in MIS Quarterly in 2003. UTAUT distills eight different models
into 4 key predictors of technology adoption and incorporates 4 key
contingencies that moderate the various relationships. Prior to this,
Fred Davis and I published a paper on TAM
2 in Management Science in 2000 that extended TAM by examining
the role of social influences and the determinants of perceived usefulness.
Also, I published two related papers, building on the original TAM,
in Information Systems Research in 2000 and Decision Sciences in
1996 that present the determinants of ease of use. The original two
papers on TAM were from
Fred Davisí dissertation and published in 1989 in Management Science and MIS
Quarterly. Fred Davisí Management Science 1989 paper
and our Decision Sciences 1996 paper are among the five most-cited
papers in those two journals respectively.
have several ongoing projects in this area. I am working on two different
papers that are close to completion that focus on identifying fruitful
future research directions in this domain. Work is currently underway
in developing TAM 3, the
3rd version of the technology acceptance model (TAM),
co-authored with Hillol Bala, a PhD candidate at the University of
Arkansas. Sandeep Goyal, a PhD student at the University of Arkansas,
collaborators at various universities, and I are working on papers
that challenge the assumptions of linearity in the various models.
I am working with colleagues from various universities, including
Likoebe Maruping and Hillol Bala, on research aimed at furthering
our understanding of the key dependent variable of technology use.
overview of the three major published theoretical models is shown here.
The key published/accepted papers that present fundamental theoretical
models and related findings are listed below:
Brown, S.A., Venkatesh, V., Kuruzovich, J.N., and Massey, A.P. “Expectation
Confirmation: An Examination of Three Competing Models,” Organizational
Behavior and Human Decision Processes. (forthcoming).
2. Venkatesh, V., Maruping, L.M., and
Brown, S.A. “Role of Time in Self-prediction of Behavior,” Organizational
Behavior and Human Decision Processes, 100, 2006, 160-176. [Abstract]
3. Venkatesh, V., Morris, M.G., Davis,
F.D., and Davis, G.B. “User Acceptance of Information Technology:
Toward a Unified View,” MIS Quarterly, 27, 2003, 425-478.
4. Venkatesh, V. "Determinants
of Perceived Ease of Use: Integrating Perceived Behavioral Control,
Computer Anxiety and Enjoyment into the Technology Acceptance Model," Information
Systems Research, 11, 2000, 342-365. [Abstract]
5. Venkatesh, V. and Davis, F.D. "A
Theoretical Extension of the Technology Acceptance Model: Four Longitudinal
Field Studies," Management Science, 46, 2000, 186-204.
6. Venkatesh, V. and Davis, F.D. "A
Model of the Antecedents of Perceived Ease of Use: Development and
Test," Decision Sciences, 27, 1996, 451-481. [Abstract]
7. Davis, F.D. and Venkatesh, V. "A
Critical Assessment of Potential Measurement Biases in the Technology
Acceptance Model: Three Experiments," International Journal
of Human-Computer Studies, 45, 1996, 19-45. [Abstract]
The original two Technology Acceptance
Model (TAM) papers by Fred Davis are provided below:
1. Davis, F. D., Bagozzi, R. P., and
Warshaw, P. R. "User Acceptance of Computer Technology: A Comparison
of Two Theoretical Models," Management Science, 35, 1989,
2. Davis, F. D. "Perceived Usefulness, Perceived Ease of Use, and User
Acceptance of Information Technology," MIS Quarterly, 13, 1989.
full text access to papers (for non-commercial use only), please
email me at firstname.lastname@example.org. A list of my published
papers is available.