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Web and
wireless sites represent the newest channels for organizations to reach
their consumers. One of the best ways to enhance e-commerce capabilities
of organizations is to design effective web and wireless sites. I have
four published papers within this area, including two recent publications,
one in MIS Quarterly and one in Management Science respectively.
My work in this area builds on a Microsoft white paper on usability
guidelines. With colleagues from various universities, I have developed
the survey instrument that can be used to assess usability. I have
also tested the
usability
of web and wireless sites in various industries. The studies conducted
are based on data from actual consumers in various industries and their
reactions to leading web and wireless sites, such as the ones of General
Motors, Hertz, Northwest Airlines, Amazon.com, among others. In
addition to consumer reactions to web and wireless sites, data about
their purchases have also been gathered to examine the predictive
validity of the usability metric that was developed based on the
Microsoft white paper.
An overview
of the models in this area is shown
here.
The published papers in this area are:
1. Venkatesh, V. and Ramesh, V. “Web
and Wireless Site Usability: Understanding Differences and Modeling
Use,” MIS Quarterly, 30, 2006, 181-206. [Abstract]
2. Venkatesh, V. and Agarwal, R. “From
Visitors to Customers: A Usability-Centric Perspective on Purchase
Behavior in Electronic Channels,” Management Science,
52, 2006, 367-382. [Abstract]
3. Venkatesh, V., Ramesh, V., and Massey,
A. “Understanding Usability in Mobile Commerce: Ramifications
for Wireless Design: ‘e’ ≠ ‘m’,” Communications
of the ACM, 46, 2003, 53-56. [Abstract]
4. Agarwal, R. and Venkatesh, V. "Assessing
a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement
of Usability," Information Systems Research, 13, 2002,
168-186. [Abstract]
For
full text access to papers (for non-commercial use only), please
email
me at vvenkatesh@vvenkatesh.us. A list of my
published
papers is available.
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