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I have
conducted extensive research on the use of technologies in households
for over 10 years now. My work in this general domain has flowed with
the times by focusing on the latest technological innovations from
personal computers to web sites to wireless sites. My research within
this area can be organized into three broad areas:
1.
Models: I have been involved in developing and extending
theoretical frameworks and models that explain household adoption
and use of technology. In addition to developing a model termed
model
of adoption of technology in households (MATH), my work has extended
this model by incorporating the household life cycle perspective
from consumer behavior research, and both papers were published in MIS
Quarterly in 2001 and 2005 respectively.
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more...
2.
Web and wireless site design: Web and wireless sites represent
the newest channels for organizations to reach their consumers. One
of the best ways to enhance e-commerce capabilities of organizations
is to design effective web and wireless sites. I have four published
papers within this area, including two recent publications, one in
MIS Quarterly and one in Management Science respectively.
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more …
3.
Internet addiction: Despite many benefits, there have been
several reports of negative consequences of excessive Internet use.
Consequences reported range from dropping out of school to broken
marriages. My ongoing work in this area focuses on examining the
determinants and consequences of excessive Internet use.
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more …
For
full text access to papers (for non-commercial use only), please
email
me at vvenkatesh@vvenkatesh.us. A list of my
published
papers is available.
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