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Click
here for construct definitions
* Source:
Venkatesh, V. and Agarwal, R. “From
Visitors to Customers: A Usability-Centric Perspective on Purchase Behavior
in Electronic Channels,” Management Science, 52, 2006, 367-382.
[Abstract]
Click
here for construct definitions
*
Source:
Venkatesh, V. and Ramesh, V. “Web
and Wireless Site Usability: Understanding Differences and Modeling
Use,” MIS Quarterly, 30, 2006, 181-206. [Abstract]
Content: assesses
the informational and transactional capabilities of a Web site.
Relevance:
relating
to the pertinence of the content to the core audience.
Media
use: signifying
the appropriate use of multimedia content.
Depth
and breadth: examining
the appropriate range and detail of topics.
Timely/current
information: extent
to which a Web site’s content is current.
Ease of
use: relates
to the cognitive effort required in using a Web site.
Structure:
focusing
on the organization of the site.
Goals: relating
to clear and understandable objectives.
Feedback:
extent
to which the Web site provides information regarding progress to
the
user.
Promotion:
captures
the advertising of a Web site on the Internet and other media.
Made-for-the-medium:
relates
to tailoring a Web site to fit a particular user’s needs.
Personalization:
reflecting
the technology-oriented customization of the Web site.
Community:
capturing
if the Web site provides users with an opportunity to be part of
online group.
Refinement:
relating
to the particular prominence given to current trends.
Emotion:
taps
into affective reactions invoked by a Web site.
Challenge: captures
the idea of difficulty.
Plot:
relates
to how the site piques the user’s interest.
Character
strength: relates
to the credibility conveyed by the site.
Pace:
extent
to which the site provides users an opportunity to control the flow
of
information.
For
full text access to papers (for non-commercial use only), please
email
me at vvenkatesh@vvenkatesh.us. A list of my
published
papers is available.
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