Venkatesh, V., Thong, J.Y.L., and Xin, X.
MIS Quarterly, 36, 2012, 157-178.
This paper extends the
unified theory of acceptance and use of technology (UTAUT) to study
acceptance and use of technology in a consumer context. Our proposed
UTAUT2 incorporates three constructs into UTAUT: hedonic motivation,
price value, and habit. Individual differences—namely, age, gender, and
experience—are hypothesized to moderate the effects of these constructs
on behavioral intention and technology use. Results from a two-stage
online survey, with technology use data collected four months after the
first survey, of 1,512 mobile Internet consumers supported our model.
Compared to UTAUT, the extensions proposed in UTAUT2 produced a
substantial improvement in the variance explained in behavioral
intention (56 percent to 74 percent) and technology use (40 percent to
52 percent). The theoretical and managerial implications of these
results are discussed.
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