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Expectation Disconfirmation and Technology Adoption: Polynomial
Modeling and Response Surface Analysis |
Venkatesh, V., and Goyal, S.
MIS Quarterly, 34, 2010, 281-303.
Individual-level
information systems (IS) adoption research has recently seen the
introduction of expectation-disconfirmation theory (EDT) to explain how
and why user reactions change over time. Such prior research has
produced valuable insights into the phenomenon of technology adoption
beyond traditional models, such as the technology acceptance model.
First, we identify gaps in EDT research that present potential
opportunities for advances—specifically, we discuss methodological and
analytical limitations in EDT research in IS and present polynomial
modeling and response surface methodology as solutions. Second, we draw
from research on cognitive dissonance, realistic job preview, and
prospect theory to present a polynomial model of
expectation-disconfirmation in IS. Finally, we test our model using data
gathered over a period of six months among 1,143 employees being
introduced to a new technology. The results confirmed our hypotheses
that disconfirmation in general was bad, as evidenced by low behavioral
intention to continue using a system for both positive and negative
disconfirmation, thus supporting the need for a polynomial model to
understand expectation disconfirmation in IS.
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