Venkatesh, V. and Bala, H.
Information Systems Research (forthcoming)
Notwithstanding potential benefits, such as quality of interorganizational
relationships and operational and strategic gains, adoption of
information technology (IT)-enabled interorganizational business process
standards (IBPS) is still limited. Given that these standards are
designed for interorganizational business processes, we suggest that
adoption of these standards depends not only on the factors pertinent to
a focal firm but also on factors that represent synergies between a
focal firm and its trading partners. In this paper, building on the
technological, organizational, and environmental (TOE) framework and
interorganizational theories, we propose a model that postulates that a
set of TOE factors will have synergistic effects (i.e., interactions
between a focal firm's and its partner's factors) on IBPS adoption. We
tested our model in a study of 248 firms (124 dyads) in the high-tech
industry implementing RosettaNet-based IBPS and found that three TOE
factors (i.e., process compatibility, standards uncertainty, and
technology readiness) had synergistic effects and two factors (i.e.,
expected benefits and relational trust) had direct effects on IBPS
adoption. We also found that IBPS adoption led to greater relationship
quality (i.e., partnering satisfaction) and operational efficiency
(i.e., cycle time). Further, we found that IBPS adoption mediated the
effect of TOE factors on partnering satisfaction and cycle time.
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