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Technology
Acceptance Model 3 and a Research Agenda on Interventions |
Venkatesh, V., and Bala, H.
Decision Sciences, 39,
2008, 273-315.
Prior research has provided
valuable insights into how and why employees make a decision about the
adoption and use of information technologies (ITs) in the workplace. From
an organizational point of view, however, the more important issue is how
managers make informed decisions about interventions that can lead to
greater acceptance and effective utilization of IT. There is limited
research in the IT implementation literature that deals with the role of
interventions to aid such managerial decision making. Particularly, there
is a need to understand how various interventions can influence the known
determinants of IT adoption and use. To address this gap in the
literature, we draw from the vast body of research on the technology
acceptance model (TAM), particularly the work on the determinants of
perceived usefulness and perceived ease of use, and: (i) develop a
comprehensive nomological network (integrated model) of the determinants
of individual level (IT) adoption and use; (ii) empirically test the
proposed integrated model; and (iii) present a research agenda focused on
potential pre- and postimplementation interventions that can enhance
employees’ adoption and use of IT. Our findings and research agenda have
important implications for managerial decision making on IT implementation
in organizations.
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