Chan, F.K.Y.,
Thong, J.Y.L., Venkatesh, V., Brown, S.A., Hu, P.J., and Tam, K.Y.
Journal of
AIS, 2010, 519-549.
While technology
adoption is a major stream of research in information systems, few
studies have examined the antecedents and consequences of mandatory
adoption of technologies. To address this gap, we develop and test a
model of mandatory citizen adoption of e-government technology. Based on
a framework that outlines the key stages associated with the
launch of technology products, we identify various external factors as
antecedents of four key technology adoption variables from the unified
theory of acceptance and use of technology (UTAUT), i.e., performance
expectancy, effort expectancy, social influence, and facilitating
conditions, which ultimately impact citizen satisfaction. The four
stages of technology launch and the salient antecedents in each stage
are: (1) market preparation stage - awareness; (2) targeting stage -
compatibility and self-efficacy; (3) positioning stage - flexibility and avoidance of
personal interaction; and (4) execution stage - trust, convenience, and
assistance. We test our model in a two-stage survey of 1,179 Hong Kong
citizens, before and after they were issued a mandatory smart card to
access e-government services. We find that the various factors tied to
the different stages in launching the technology predict key technology
adoption variables that, in turn, predict citizen satisfaction with
e-government technology. We discuss the theoretical and practical
implications for governments implementing technologies whose use by
citizens is mandated.
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