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A
Model of the Antecedents of Perceived Ease of Use: Development and
Test |
V.
Venkatesh and F.D. Davis
Decision Sciences, 27, 1996, 451-481.
The Technology Acceptance Model (TAM) has been widely used to predict
user acceptance and use based on perceived ease of use and usefulness.
However, in order to design effective training interventions to
improve user acceptance constructs. In this research, we focus
on understanding the determinants of perceived ease of use. Data
from three experiments spanning 108 subjects and six different
systems supported our hypothesis that an individual's perception
of a particular system's ease of use is anchored to her or his
general computer self-efficacy at all times, and objective usability
has an impact on ease of use perceptions about a specific system
only after direct experience with the system. In addition to being
an important research issue in user acceptance research, understanding
antecedents of perceived ease of use is also important from a practical
standpoint since several systems in which millions of dollars are
invested are rejected because of poor user interfaces. Moreover,
the actual underlying problem might be low computer self-efficacy
of the target user group. In such cases, training interventions
aimed at improving computer self-efficacy of users may be more
effective than improved interface design for increasing user acceptance.
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