Venkatesh et al. (2003) was named a current classic each year since 2008 by ScienceWatch, a service of Thompson Reuters (the same company that provides Web of Science). This paper is also the 2nd most cited of all MIS Quarterly articles. ScienceWatch also listed this paper as the most influential article in one of the only four major Research Front Maps (termed “technology acceptance model”) in business and economics since 2009. My interview is available at: http://sciencewatch.com/inter/pod/2009/ and on my web site at: http://vvenkatesh.com.